Brussels, 6 November 2025 – Bancontact Payconiq Company, Belgium’s leading electronic payments provider, today announced a major strategic overhaul of its identity and brands. In spring 2026, the company will become "Bancontact Company" and its mobile payment solution will evolve to become "Bancontact Pay". This change, one of the most significant in recent history, follows the discontinuation of the Payconiq brand, which was announced earlier this year. Through this change, the company has redefined its brand architecture to make it simpler, more consistent and easier to understand for consumers and merchants.
Since the creation of the Bancontact network in 1979, the company has continued to innovate, simplifying the daily lives of consumers. From the Proton electronic wallet in 1995 to the launch of the QR code mobile payment app in 2014, which made Belgium a pioneer in Europe, the company has consistently anticipated market needs.
In spring 2026, building on this DNA, the company will take a new strategic step. In a context where payment sovereignty has become a key issue, Bancontact Payconiq Company is aligning its local vision with European ambitions. As a distributor of Wero, the new pan-European payment solution (initiated by EPI), the company will play a central role in offering merchants in Belgium simplified access to European payments, while strengthening the local ecosystem.
"Our history is one of trust and innovation, serving consumers and merchants in Belgium. Today, we are preparing for the future," says Nathalie Vandepeute, CEO of Bancontact Payconiq Company. "The transition to Bancontact Company in spring 2026 is a natural evolution: it unifies our corporate identity under the strongest and most recognised banner we have. With a simplified brand architecture, we are clarifying our offering to make paying and getting paid more intuitive than ever. This new identity bridges the gap between our heritage, acclaimed by millions of consumers and merchants, and our vision of a future of simple, secure and open payments across Europe."
With nearly 18 million cards in circulation, 2 million active users of its app, integration into most banking apps and more than 2.5 billion transactions per year, Bancontact is a brand deeply rooted in the daily lives of consumers in Belgium. Recognised as the second most "meaningful" brand in the country (Havas Meaningful Brands 2025), it is synonymous with easy and secure electronic payments. Bancontact Company's new identity will build on this trust to propel the brand into a new decade of innovation.